ADSC's AutoScout technology, which performs automated analysis of video, was featured in a clip during the October 4, 2014 Illinois vs. Purdue football game. AutoScout was developed at ADSC under the guidance of Illinois Electrical and Computer Engineering Professor Narendra Ahuja. AutoScout, Inc. is now a startup company located in the University of Illinois at Urbana-Champaign Research Park and is developing automated computational algorithms suitable for the automated analysis of football video. Automated tasks include video editing and automated semantic analysis of game footage and statistic extraction. Algorithms include estimating camera location and motion, tracking player movements on the field, and understanding player actions. This will ultimately lead to automated inferences, and thus assist in the development of team strategies.